A long career that has only just gotten started, embracing every opportunity to get better, improving brands in a data driven future.
While at Oxford Brookes I’ve developed relevant theoretical skills that allow me to have a broad understanding and ability to apply a range of marketing/brand frameworks and theories. I’ve also been able to apply my degree in practice having had the opportunity to pitch a budgeted advertising campaign to a live-client, Pampeano, to increase turnover as part of a marketing communications module, subsequently getting offered a placement with set live-client. Conducting market research and primary quantitative data analysis for another live-client, The Healthy Juice Company, which had a direct impact on their pricing strategy and their market positioning. My degree has also allowed me to gain expertise outside of marketing in a broad range of business areas such as but not limited to organizational theory, primary and secondary data collection, quantitative and qualitative data analysis, accounting, finance and more.
I have worked as a marketing intern for the Copenhagen based tech start-up Praice, which provides B2B HR solutions. At Praice I created a marketing plan and go-to-market strategy, taking it from theory to practice. My second internship at JourneyXP, an award winning B2B tech company, evolved into a part-time position and was much more applied as I spent just over a year as part of the marketing department. Here, I gained valuable experience in managing brands, implementing and developing new campaigns, optimizing consumer journey touchpoints and managing lead generation. Growing my communication and leadership skills as part of the ‘Student Guide’ program at Brookes, showing new and prospective students around campus and offering them guidance on marketing related degrees. As the social media manager of the American Football Program at Oxford Brookes my efforts has caused incredible growth in followers on our social platforms and a partnership with the university, led by myself, to ‘take-over’ their social platforms. An agreement that allowed us to grow our reach by 1000%, seeing immediate follower growth on our own platforms as a result.
Countless hours of hands on learning, over a year of industry experience in some of the most innovative danish start-ups.
– Brand Development & Advertising
– Web Design
– Search Marketing: SEO & PPC
– Influencer Marketing
– Email Marketing, Design & Dev
– Social Media (Paid & Organic)
– Data Driven Marketing
– Conversational Marketing
– Sales Enablement
– Data Driven Sales Enablement
– Lead Generation