Simon Bruus


I'm a highly ambitious Danish sales professional with 2.5 years of experience in complex B2B sales across a variety of industries, with a consistent track record of over achievement and recognition as a top sales professional.

I support two account executives at Xactly focused on commercial sales development for companies headquartered in the Nordics, UK and Benelux. In my first year at Xactly I have sourced over £3.000.000 of valid pipeline and have been recognised as a team MVP, Top Performer and have been named to the top 50 UK SDR’s. I have excelled in strategic thinking, cold calling, leadership, messaging and more.

I hold a Bachelor of Arts in Business and Marketing Management from Oxford Brookes University, during my studies I worked with brands such as Pampeano and The Healthy Juice Company on development of campaigns. I had internships at the Copenhagen based SaaS start-ups Praice and JourneyXP supporting Sales, LeadGen and Marketing efforts – assuming a part-time Sales Enablement role at JourneyXP during my second year of study.

Sr. Sales Development Rep.

February 2020 – Present

Promoted to Senior after 5 months at Xactly, responsible for sourcing pipeline, qualifying opportunities and driving early stages of the sales cycle for Enterprise and Commercial size accounts in the UK, Nordics and BENELUX. Through my first year, I’ve contributed over £3.000.000 of valid pipeline.

Sales Development Rep.

August 2019 – February 2020

Responsible for sourcing pipeline and qualifying opportunities for commercial accounts in the Nordics.

Sales Intern

January 2018 – January 2019

Responsible for sales enablement through various channels of our marketing mix. Working closely with the sales team on content coordination, campaign development, lead generation and touch-point optimization. Worked closely with our US office to run opportunities for small, medium and enterprise-level organization.

Sales & Marketing Intern

June 2017 – September 2017

During my summer internship at Praice I revamped the company’s LeadGen engine. Working closely with the sales team I designed the company’s content marketing strategy, outlining types of content relevant and creating a distribution plan. Lastly, I lead the design and build of the new Praice website.

(BA) Business and Marketing Management​

September 2016 – May 2019

Upper Second-Class Nomination, 66.8% average grade attainment diploma attained in May 2019. 

Modules in Business, Finance, Marketing and Sales. Live client experience working with The Healthy Juice Company and Pampeano, selected ‘Best Campaign’ for Pampeano project.

Publications + Awards

During my time at Xactly I’ve received a number of awards as a result of my performance and consistent over-achievement. I’ve also done some interviews with our partner Sales Confidence, to the right I share my thoughts on navigating the turbulence cause by COVID-19.

To get a hold of me you can write me at or connect with me through my LinkedIn.

© Simon Bruus, 2020 - London