BIOGRAPHY
A long career that has only just gotten started, embracing every opportunity to get better, improving brands in a data driven future.
While at Oxford Brookes I’ve developed relevant theoretical skills that allow me to have a broad understanding and ability to apply a range of marketing/brand frameworks and theories. I’ve been able to apply my degree in practice, having had the opportunity to pitch a budgeted advertising campaign to Pampeano, to increase turnover, subsequently getting offered a placement with set live-client. Conducting market research and primary quantitative data analysis for The Healthy Juice Company, which had a direct impact on their pricing strategy and their market positioning. My degree has also allowed me to gain expertise in a broad range of business areas; organizational theory, primary and secondary data collection, quantitative and qualitative data analysis, accounting, finance and more.
As an intern for the Copenhagen based tech start-up Praice, which provides B2B HR solutions, I created a marketing plan and go-to-market strategy. My second internship at JourneyXP, an award winning B2B tech company, evolved into a part-time position and was much more applied as I spent just over a year as part of the marketing department. Gaining valuable experience in managing brands, sales enablement, owning the sales cycle, implementing and developing new campaigns, optimizing consumer journey touchpoints and managing lead generation.
Growing my communication and leadership skills as part of the ‘Student Guide’ program at Brookes, showing new and prospective students around campus and offering them guidance on marketing related degrees. As the social media manager of the American Football Program at Oxford Brookes my efforts has caused incredible growth in followers on our social platforms and a partnership with the university, led by myself, to ‘take-over’ their social platforms. An agreement that allowed us to grow our reach by 1000%, seeing immediate follower growth on our own platforms as a result.
(BA) Business and Marketing Management
September 2016 – May 2019
Commercial Sales Development
August 2019 – Present
Responsible for commercial accounts in EMEA, working with two AE’s.
Marketing Operations Specialist
May 2018 – January 2019
As a Marketing Operations Specialist at JourneyXP, I was responsible for sales enablement throughvarious channels of our marketing mix. Working closely with the sales team on content coordination, campaign development, lead generation and touch point optimization. Worked closely with our US office to manage qualified accounts for small, medium and enterprise level organization and optimizing the sales cycle.
Student Assistant
January 2018 – May 2018
Following a successful internship in January in which I optimized the company’s website conversion, I joined JourneyXP part-time as a student assistant. My tasks consisted of developing and running email campaigns, content coordination, and other miscellaneous tasks.
Marketing Internship
January 2018
I was responsible for the creation and optimization of data-driven sales and marketing processes. Specifically, my main accomplishment was optimizing web-conversion by creating and implementing a new web-chat system.
Student Brand Ambassador
August 2017 – June 2018
It was my job to spread awareness regarding the Circle Pay app through various marketing and promotional efforts. These efforts included designing and distributing leaflets, encouraging word-of-mouth and more.
Marketing Internship
June 2017 – September 2017
During my summer internship at Praice I revamped the company’s lead gen-engine, sorting existing leads as well as adding over 100 new quality leads to relevant Danish and international companies. Working closely with the sales team I designed the company’s content marketing strategy, outlining types of content relevant and creating a distribution plan. Lastly, I lead the design and build of the Praice website.
Full list of experience available on LinkedIn.
SKILLS
Countless hours of theory, hands on learning and over a year of industry experience in some of the most innovative danish start-ups.
- Brand Development & Advertising
- Web Design
- Search Engine Optimization
- Influencer Marketing
- Email, Design & Dev
- Social Media (Paid & Organic)
- Sales
- Touchpoint Optimization
- Sales Enablement
- Data Analysis
- Lead Generation
- Website Conversion